Pigeon-Google’s New Local Search Algorithm Update

The last two years has been incredible in terms of Google updates. The release of Penguin, Panda and now Pigeon update led Humming Bird take a flight away. With the release of these Google updates, SEO professionals need to step up and embrace a sturdy way as their “gray-hat” tactics will no longer work. SEO as a profession will continue, but the rules have now become more complex, more accuracy is required and the content must be unique.

The Google’s latest update as released on July 24^th is named Pigeon. It provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. This update does not cause any impact on local search results rankings and website optimization services as done by Google Panda Update. This new algorithm improves Google’s distance and location ranking parameters. Google claimed the new search algorithm would provide more relevant and accurate results, and would be applied to both web search and map search. Digital Marketing Agencies were not mush affected by this update.

Whether or not Google Pigeon has made any changes to your website or your keywords rankings, following things must be followed to avoid these types of alterations:

• As always, you should be concentrating on creating amazing content and making your site the best it can be for your users
• You should be optimizing your site content for your important keywords
• You should be optimizing your content for your local area (include city/state in title tags, H1s, content, alt tags, etc.)
• You should have an claimed, optimized Google My Business listing
• You should be engaging with customers and fans on social media
• You should be working to collect positive reviews from customers

Keep on working as per the core principles, and you’ll have a solid foundation, then all you’ll have to do is to make a few tweaks to change your mix for Pigeon.